Business, Website & SEO Tips

Page titles (usually h1 tags) should be no more than 70 characters. Under 60 is even better. This will promote more clicks to your website on both computers and mobile devices on search engines.
Every page on your website should have a meta-description or a "short description" (if you're using WordPress). Limited to 120-160 characters. This helps encourage clicks to your website and helps you rank higher since it more clicks mean that you're relevant.
You can save time by using https://wordcounter.net which instantly counts your characters as you type.
Each page on your website should only have 1 h1 heading, 2-3 h2 headings and you can use however many h3-h6 headings you want. h1 headings are usually the titles and are the most important.
Your domain name should be short, use the .com extension and shouldn't have dashes. Besides SEO, think about how many times your clients forget to include - or type .com instead of .net
Make sure to rename the image name before uploading it to your website or ours. For example, smallmouth-bass-at-lake-michigan.jpg instead of IMG678145.jpg. Or lake-michigan-fishing-trip.jpg instead of IMG45128.jpg. This helps search engines understand what you're uploading.
When uploading images to your website or ours, don't forget to optimize your title & alt tags. Search engines like Google, can't "read" your images, so alt tags help them understand what the images are. This helps you rank better because it tells search engines what's on your page.
Make sure your website has an XML sitemap. This tells search engines what pages exist on your website. Google has a great step by step guide: https://developers.google.com/search/docs/advanced/sitemaps/build-sitemap
Don't forget to submit your XML sitemap to all the big search engines. Otherwise, search engines will only find what's easily accessible.
Make sure you ALWAYS refer to your domain name in the same format. example.com or www.example.com or http://example.com or https://example.com. When you post your website on Facebook and other sites, make sure you always use the same format.
Get an SSL for your website. Basic SSL certificates are $18/year, decent ones are $100-$1,000+. If you don't have one, Google Chrome, Safari and other browsers will restrict clients form visiting your website.
There are many social media apps out there. Instagram has the most potential for fishing guides right now. Watch some Youtube videos on how to post on Instagram and post 5-6 #hashtags on every post... every day.
Keep your Instagram hashtags local. The more local, the more of the traffic you'll get. Example: #lakemichigantrout #lakemichiganfishing #fishinginlakemichigan #fishinlakemichigan
Make sure your domain name forwards www. to non-www or vice-versa. Whichever way you set up your domain name. Otherwise, search engines think you have 2 websites posting the same content.
DO NOT copy and paste content from 1 website to another. For example from your website to Facebook or to another website. Search engines (like Google) see this as duplicate content and will consider your content spam.